Distribution Is a Product Decision

Distribution isn’t a last step. It’s a constraint that shapes the product from day one. If a product can’t be discovered, understood, and trusted quickly, adoption will stall.

We design for clarity: tight positioning, fast time-to-value, and a story that fits the channel. When the product and distribution match, growth feels less like a fight.

Build what you can explain. Launch where your customers already are. Iterate based on what they do.